9A- Testing the hypothesis Part 2

Who: Not every retailer has the need for plastic bags. Imagine a car dealership or bicycle shop where there is simply no need for bags. However just like the majority of supermarkets they are reselling products. This comes from a business consultant that i interviewed. Moreover, customers are a big part of the who because they are the ones affected by the change that I want to achieve. The most concerning "who" in my idea is as stated by every interviewee that the producers of plastic bags will be very upset about the change. There has to be a lot of negotiation because all supermarkets are likely to have big contracts with the producers. Hence this will become a big problem. Also one person mentioned that there are already supermarkets that have a solution.

What: This part is where it becomes very similar in all interviews that I conducted. Since supermarkets can mostly buy plastic bags for a very low price the question is whether they would change their behaviour in offering them because of the environment but because they want to be greenwashing their business. This in general means that they change their behaviour with other intentions than being environmental friendly. Therefore the idea might have boundaries. Therefore the need for those two things are substantially different.

Why: This is also something where everyone agreed since my idea is very broad and people generally have the same idea about it. For insiders, the supermarkets, it means that they want to engage because of business reasons. For outsiders, such as the customers, it means that those that want to help the environment have a better opportunity to do so. Hence there are two very different reasons why this change should happen.