21A reading reflection

How to fail at almost everything and still win big by Scott Adams

1)1) What was the general theme or argument of the book?

Scott Adams is someone who was really not the type of success and it is not a typical success story. He overcomes many gaps and borders in order to finally achieve his goals which makes him unique.

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

I feel like this book shares many features that I also encountered in the course. For example my first pitch was really bad because I was struggeling with language barriers since I am an exchange student who speaks German as his mother tongue and therefore have a rather harsh accent. Moreover, I faced vocabulary gaps which made it hard to talk in front of the camera. Through hard work and dedication however, I managed to improve.


3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

My exercise would be trying to write your name with your weak hand. After 20-25 minutes you will see huge improvements from your first attempt.

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

The aha moment in this book was definitely his pursuit of goals. His goal oriented thinking is something very different from other people and he guided himself toward optimizing this technique

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22A Elevator pitch 3

I think i have almost memorized my presentation and speak more fluent than last time which is what I got the most feedback on since English is not my mother tongue

20 Growing your social capital

1) The first person I contacted was one of my friends who's name is Marcus. He is a business student and just in general a very knowledgable and talented person when it comes to anything regarding start-ups. I could imagine him being the domain expert because he has worked in retail already and knows what is going on. He is currently attending the University of California, Berkeley and is majoring in Finance. What he did for me is stating all the problems that one can come up with. Since he is very thorough he finds all the things that are not obvious at first sight, which is something I highly value. Including him in my network will solely have benefits for me. Since we understand each other on a friendly level, he does not expect anything in return.

2) The second person I contacted is my Dad. He is an expert in supply chain and has been with the logistics company Chep for over two decades. The advantages are countless. He knows everything that is going on with supermarket chains and their supply chain. I would learn how to effectively source and evaluate suppliers and have a great network of people with my dad. Of course he would have the role of the supplier and expect nothing in return apart from the fact that I am happy.

3)The third person I contacted was the owner of a local supermarket in Germany. In Germany they already implemented that people use almost no plastic bags, which is why he has expertise in what measurements one has to take to achieve this goal. He also knows what people value in a reusable bag.

19 Idea Napkin No.2

1) My name is Viet, I am 21 years old and from Germany. I am an exchange student here at UF for one semester. Since I am a finance major, my skills lay within financial planning, calculation and valuation. I would describe myself as a very outgoing person, having studied abroad twice meeting new people from everywhere on the planet. If I would start this business is would play the central role in my world, meaning that I would dedicate all of my time towards it. I believe in the idea that you have to believe and support your idea.

2) I am offering to customers reusable bags that will slowly replace all of the plastic bags in supermarkets which are bad for our environment. The unmet need is that many customers dislike the heavy use of plastic bags which are not environmentally conscious.

3) I am offering it to anyone who is a grocery shopper basically. However, all my customers have in common that they in some way care for our nature. Therefore they would like to help by investing in this new type of bags.

4) Our planet is the most important thing we have and therefore everyone should care for it. I believe that if everyone contributes as much as he can, our kids and grandkids will still enjoy living on planet earth.

5) What sets myself apart from others is my strong will and task oriented working style. I am results driven and oriented which means that I won't stop till the task is done.

Since I do not have any feedback from my last idea napkin I tried my best.

18A Create a customer avatar

My prototypical customer is a young women 20-35 years old who is concerned with the environment and loves grocery shopping. Most likely she follows some kind of strict diet (vegan, vegetarian, healthy). She is most likely also into arts and likes fancy and individual clothing and accessories. She could be a student or young professional.

She is highly into fitness or yoga and in her spare time she enjoys reading books.

I have a lot of things in common since I also like to do grocery shopping and follow a healthy diet. Moreover I am highly engaged in environmental issues.

17B Elevator pitch

The two things that I have been ciritized for were the length of the video and that I used too many filler words.

I absolutely agree with both matters.

I achieved better time management and tried to stick to the constraints this time. For the filler words I could still improve since I am not a native American speaker and my German accent is pretty harsh.