25A

Existing market:

1. I think what is next is to optimize the bags and source new possible cooperations, for example with retailers who are not supermarkets.

2. The people I interviewed thought pretty much the same as me but they also added that I should maybe make seasonal designs and limited editions of the bags.

3. What is next is to wait and see how customers respond to the bags. Afterwards corresponding action has to be taken.

New market:

1. We could move from shopping bags to purses and suitcases, dufflebags etc.

2. Since we already have a lot of different designs, this will make it easy for these new products.

3. The interviewees stated that it would be really difficult to go in this direction since there is too much competition.

4. The idea is not the best since it is not as innovative as the current one.