My prototypical customer is a young women 20-35 years old who is concerned with the environment and loves grocery shopping. Most likely she follows some kind of strict diet (vegan, vegetarian, healthy). She is most likely also into arts and likes fancy and individual clothing and accessories. She could be a student or young professional.
She is highly into fitness or yoga and in her spare time she enjoys reading books.
I have a lot of things in common since I also like to do grocery shopping and follow a healthy diet. Moreover I am highly engaged in environmental issues.
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